Customer Journey

Journey Maps – obsolete!

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Or: I know how to deal with my customers – Journey Maps are a waste of time! Summary: You think you deliver great customer service because you have your “customer heart at the right place”. But in today’s business world this might be no longer sufficient to run your business successfully! (3 minutes read, audience: […]

Customer Journey

Customer Journey – Not for Start-Ups!

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Summary: When you are about to launch your new product, you should have mapped your Customer Journey. If done well, you create positive interactions with your customers, which is ultimately your ticket to increase customer retention! (5 minutes read, audience: beginners to Customer Experience & Success) Have you ever been to New Zealand? If yes, […]

Customer Journey

A dragon talking about Client Success?

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Summary: Getting started with a new Customer Success team is tough, there is nothing like a cookie cutter! So how shall you get started? (4 minutes read, audience: beginners in Customer Experience & Success) Do you remember the story about the Arkenstone in the Hobbit trilogy? The Arkenstone was the most beautiful and powerful gem, […]