Journey Mapping

This is like a kick-starter for success: 

Customer Journey Mapping is one of the most powerful techniques to improve the interaction between your business and your customers. All related activities should focus on creating value for your customers. By achieving a positive experience for your customers, your customers will not only stay loyal to your company, but more importantly they will recommend you to their business partners or leave their recommendations on Internet forums and Social Media!

We teach to fish: Create your first Customer Journey Map

In this workshop, you will take the customer’s perspective and learn how to apply the concepts of Customer Journey Mapping to your own business.

You decide for which part of your business you’d like to create a Customer Journey Map, be it about a trial process for your product, an onboarding service for new users or your support process during an incident.

And you decide the pace and level of detail of your workshop session with us!

Your workshop agenda

  • Understand why you should care about Customer Experience and Customer Success
  • Determine how important Customer Journey Mapping is to your business
  • Create your first Customer Lifecycle Map
  • Learn why a persona is the lifeblood of your Customer Experience
  • Build a persona relevant to your business
  • Develop a Customer Journey Map for a customer interaction of your choice


The impact on your business is massive: a great customer experience drives customer loyalty and your ability to retain your customers. And ultimately you realise realistic up- and cross-sell opportunities to grow your business!