Customer Journey

Customer Journey – Not for Start-Ups!

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Summary: When you are about to launch your new product, you should have mapped your Customer Journey. If done well, you create positive interactions with your customers, which is ultimately your ticket to increase customer retention! (5 minutes read, audience: beginners to Customer Experience & Success) Have you ever been to New Zealand? If yes, […]

Customer Success

Customer Success – A Buzzword! (?)

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Summary: I get the impression that nowadays everybody is talking about Customer Experience & Success. Although some reactions were less positive and therefore very surprising. So let’s understand why Customer Success matters.(4 minutes read, audience: anybody interested in Customer Experience & Success) These were some of the reactions I got when I spoke to business […]